Open your door 2D World @ 0% commission Article in The Malta Independent on Sunday – 05 April 2009

Real estate firm 77 Great Estates (www.77GreatEstates. com) has been appointed Malta and Sicily partner for premier property auction marketing firm J. P. King.

Established in 1915, J. P. King ( is the oldest real estate auction company in the US and boasts a track record of sales exceeding e1.6 billion. Its portfolio of sales includes tens of thousands of high-end properties.

Based in USA, J. P. King has an extensive database of 200,000 serious buyers – including blue chip companies and high net worth individuals listed on Fortune 500.

Dr Carl Peralta – 77 Great Estates’ director – says he was particularly attracted to J. P. King’s cost-effective, accelerated marketing methodology which ensures the property is sold successfully at the eventual auction, at the highest market value.

Joe Paris – Head of 77 Great Estates’ Auction Department – says J. P. King has a comprehensive, three-tiered marketing strategy – “Exposure, Education, Closure” – that is tailor-made for every property earmarked for auction. J. P. King, he explains, has a team of marketing experts, graphic designers and web specialists to draw up an aggressive marketing plan to include newspapers, periodicals along with a mail and online campaign all aimed at the buyers on the database who indicated their interest in a specific property type or location.

Mr Paris says auctions for Maltese property are mostly to be held in Malta; J. Craig King, president of J. P. King for almost 20 years, may be the appointed auctioneer. J. P. King experts will travel to Malta to carry out the due diligence on the property or development, the strategy mapped out with sellers and local partners, and a date then set for auction.

J.P. King advocate their method of selling property is successful because by specifying a date on which owners intend to sell, a sense of urgency is created among potential buyers. Besides, there is a strategic focus on showcasing a single property.

For further information, kindly contact 77 Great Estates on (00356) 2125 2455; (00356) 9944 7444; skype: info.77GreatEstates or

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