Lady Gaga back for next Isle of MTV concert in Malta – Article in The Times of Malta, 21st April 2009

MTV Networks International (MTVNI) today announced that The Black Eyed Peas, Lady Gaga, Metro Station and Esmée Denters will perform at the Isle of MTV music event in Malta on July 8. The artists will play in a free live concert on the Granaries in Floriana in front of a crowd expected to top 50,000.

“We are thrilled to be announcing a world class line up for what promises to once again be one of the summer’s must-see musical events. The Isle of MTV Malta is unique in offering young people across Europe an exclusive opportunity to experience some of the world’s best new and established artists in the sunshine of Malta,” said Jules Robinson, SVP, Viacom Brand Solutions International.

“This event has become a vital annual destination for music lovers from across Europe and we are delighted to be a part of it now for the third year running. For MTV, it’s a great opportunity to work with Malta in producing a stunning event in such beautiful surroundings and on a holiday island location.”

MTV will broadcast in an hour-long live special airing across MTV’s pan-European network in September. The Parliamentary Secretary for Tourism, Mario de Marco, said that Malta was proud that for the third time running, the islands would host such a high-profile musical event.

“We invite music lovers from all over Europe to come and experience what Malta is all about: music, fun, sun, sea, history and so much more. We look forward to welcoming you, as we’re sure that once again, we will be offering an experience which is hard to forget.”

He said that in July 2006, there were 34,000 aged up to 24 who visited Malta, but that had increased to 42,000 in 2007, when the first concert was held in Malta, and 46,000 last year.

Malta Tourism Authority CEO Josef Formosa Gauci said that the MTA would be promoting the event and offering packages which include flight, accommodation and tickets to the Malta Music Weekend which will cover July 3-8.

The Black Eyed Peas are one of the world’s most successful recording artists, gaining global recognition for their breakout album, Elephunk and the singles ‘Where is the Love?’ and ‘Shut Up’ and the subsequent triple platinum album, Monkey Business which sold more than nine million copies worldwide and spawned the Grammy Award-winning singles, ‘Don’t Phunk With My Heart’ and ‘My Humps’.

In Malta, they will perform tracks from their fifth studio album, ‘The E.N.D’, due for release in June and including the single, ‘Boom Boom Pow’.

Lady Gaga is making a welcome return to Isle of MTV Malta after rave reviews for her performance at last year’s event. She hit the big time earlier this year with her number 1 hit singles ‘Just Dance’ and ‘Poker Face’.

At just 22, Lady Gaga made a name for herself on New York’s Lower East Side club scene with the infectious dance-pop party song ‘Beautiful Dirty Rich,’ and wild, theatrical, and often tongue-in-cheek shock art performances. She wrote the lyrics and melodies on her current album, ‘The Fame,’ an infectious mix of two parts dance-pop, one part electro-pop, and one part rock.

An Internet phenomenon and now an MTV ‘Push’ breakthrough artist, Metro Station, are bringing their energetic electronic dance-pop to Malta. The LA band formed as 17 year-olds back in 2006 and their first single, “Shake It”, has already become a Top 10 hit across Europe. Metro Station released their self-titled debut album in Europe in March 2009 and continue to build on their multi-platinum success back in the US.

Dutch singer-songwriter Esmée Denters is undoubtedly on her way to musical stardom. Signed to Justin Timberlake’s Tennman Records, the 20 year-old started out posting videos of herself singing on YouTube and now can count some of the best-known songwriters and producers amongst her collaborators, as well as writing songs with Timberlake himself. She brings her edgy, soulful pop-R&B sound to Malta, including her first single ‘Outta Here’, a hybrid of urban beats, pop lyrics and rock attitude.

For further information, kindly contact 77 Great Estates on (00356) 2125 2455; (00356) 9944 7444; skype: info.77GreatEstates or

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